Title: Regional Recruiter - Grand Rapids, MI

VP Area: Admissions & Marketing

Department: Admissions

Published Salary Range: 41000

Job Summary/Basic Function:

SUMMARY

Lake Superior State University seeks a dynamic, goal-driven Regional Recruiter – Grand Rapids to join our Admissions & Marketing team. Based remotely in the Grand Rapids area, this position is responsible for identifying, recruiting, and enrolling prospective undergraduate students primarily from the western half of Michigan's southern lower peninsula. Reporting directly to the Assistant Director, Recruiting & Pre-College Programs, the Regional Recruiter will strengthen Lake Superior State University’s presence in the region through relationship-building with high school counselors, community colleges, community-based organizations, and prospective students and families. This position will be located remotely in the Grand Rapids, MI region, with extensive travel within the assigned territory. In addition, the Regional Recruiter must travel to LSSU’s main campus in Sault Ste. Marie, MI, quarterly for meetings, training, and campus events. Evening and weekend work will be expected during peak recruitment seasons.

POSITION RESPONSIBILITIES

• Serve as the primary LSSU admissions representative for the assigned regional territory.
• Recruit prospective freshmen, transfer, and non-traditional students through high school visits, community college visits, college fairs, and community events.
• Build and maintain positive relationships with high school counselors, community college advisors, alumni, and community organizations to promote LSSU.
• Conduct individual advising sessions, group presentations, and information sessions to guide students and families through the admissions and financial aid process.
• Actively manage territory through a strategic communication plan utilizing multiple platforms, including email, phone, text, social media, and CRM (CRM Recruit).
• Regularly track and report outreach activities, prospect data, and enrollment trends to inform strategies and assess effectiveness.
• Meet established recruitment goals, communication benchmarks, and enrollment targets for the assigned region.
• Collaborate with the broader Admissions team to execute university-wide recruitment campaigns and special initiatives.
• Organize and host local recruitment events and receptions for prospective and admitted students.
• Travel to LSSU’s main campus at least once per month for professional development, team meetings, and major admissions events.
• Other duties as assigned.

Minimum Qualifications:

• Bachelor’s degree from an accredited institution.
• Strong interpersonal, communication, and public speaking skills.
• Ability to work independently, manage a recruitment territory, and meet enrollment goals.
• Comfort with extensive travel (minimum 50%) and working irregular hours, including evenings and weekends.
• Proficiency in Microsoft Office Suite and CRM systems (Slate preferred).
• Valid driver’s license, reliable transportation, and ability to travel throughout the region and to campus.

Preferred Qualifications:

• Bachelor’s degree from Lake Superior State University.
• At least one (1) year of professional experience in admissions, recruitment, sales, marketing, student services, or a related field.
• Experience in regional recruitment, admissions counseling, or higher education marketing.
• Familiarity with western Michigan's secondary schools and community colleges.
• Bilingual proficiency (English/Spanish) is highly desirable.
• Demonstrated success working with diverse populations, including first-generation college students.
• Knowledge of Lake Superior State University programs, mission, and student experience.

Physical Demands:

• Ability to travel extensively throughout the assigned territory, including regular driving and occasional overnight travel.
• Ability to travel to Lake Superior State University's main campus in Sault Ste. Marie at least once per month.
• Ability to work extended hours, including evenings and weekends, particularly during peak recruitment seasons.
• Ability to lift, transport, and set up recruitment materials and displays weighing up to 35 pounds.
• Ability to work for extended periods at a computer and perform tasks requiring repetitive motion.
• Ability to work remotely with access to a dedicated home office space and reliable internet connection.

Work Hours: 

M-F, 8am - 5pm / Nights & weekends as available

Special Instructions to Applicants: