Lake Superior State University seeks a dynamic, goal-driven Regional Recruiter – Grand Rapids to join our Admissions & Marketing team. Based remotely in the Grand Rapids area, this position is responsible for identifying, recruiting, and enrolling prospective undergraduate students primarily from the western half of Michigan's southern lower peninsula. Reporting directly to the Assistant Director, Recruiting & Pre-College Programs, the Regional Recruiter will strengthen Lake Superior State University’s presence in the region through relationship-building with high school counselors, community colleges, community-based organizations, and prospective students and families. This position will be located remotely in the Grand Rapids, MI region, with extensive travel within the assigned territory. In addition, the Regional Recruiter must travel to LSSU’s main campus in Sault Ste. Marie, MI, quarterly for meetings, training, and campus events. Evening and weekend work will be expected during peak recruitment seasons.
Serve as the primary LSSU admissions representative for the assigned regional territory.
Recruit prospective freshmen, transfer, and non-traditional students through high school visits, community college visits, college fairs, and community events.
Build and maintain positive relationships with high school counselors, community college advisors, alumni, and community organizations to promote LSSU.
Conduct individual advising sessions, group presentations, and information sessions to guide students and families through the admissions and financial aid process.
Actively manage territory through a strategic communication plan utilizing multiple platforms, including email, phone, text, social media, and CRM (CRM Recruit).
Regularly track and report outreach activities, prospect data, and enrollment trends to inform strategies and assess effectiveness.
Meet established recruitment goals, communication benchmarks, and enrollment targets for the assigned region.
Collaborate with the broader Admissions team to execute university-wide recruitment campaigns and special initiatives.
Organize and host local recruitment events and receptions for prospective and admitted students.
Travel to LSSU’s main campus at least once per month for professional development, team meetings, and major admissions events.
Other duties as assigned.
Required Qualifications:
Serve as the primary LSSU admissions representative for the assigned regional territory.
Recruit prospective freshmen, transfer, and non-traditional students through high school visits, community college visits, college fairs, and community events.
Build and maintain positive relationships with high school counselors, community college advisors, alumni, and community organizations to promote LSSU.
Conduct individual advising sessions, group presentations, and information sessions to guide students and families through the admissions and financial aid process.
Actively manage territory through a strategic communication plan utilizing multiple platforms, including email, phone, text, social media, and CRM (Slate).
Regularly track and report outreach activities, prospect data, and enrollment trends to inform strategies and assess effectiveness.
Collaborate with the broader Admissions team to execute university-wide recruitment campaigns and special initiatives.
Organize and host local recruitment events and receptions for prospective and admitted students.
Travel to LSSU’s main campus at least once per month for professional development, team meetings, and major admissions events.
Other duties as assigned.
Preferred Qualifications
At least one (1) year of professional experience in admissions, recruitment, sales, marketing, student services, or a related field.
Alumnus of Lake Superior State University.
in regional recruitment, admissions counseling, or higher education marketing.
Familiarity with Western Michigan's secondary schools and community colleges.
Bilingual proficiency is highly desirable.
Demonstrated success working with diverse populations, including first-generation college students.
Knowledge of Lake Superior State University programs, mission, and student experience.