Title: Customer Relationship Management Coordinator

VP Area: Admissions & Marketing

Department: Admissions

Published Salary Range: 41,000-45,000

Job Summary/Basic Function:

The Client Relationship Management Coordinator is responsible for overseeing and optimizing our CRM
system (Ellucian CRM Recruit) to enhance engagement and communication with prospective students,
current students, alumni, and other key stakeholders. This role is pivotal in coordinating recruitment and
enrollment efforts by managing targeted outreach initiatives, ensuring data accuracy, and generating
actionable insights. The ideal candidate will be a proactive, detail-oriented communicator with strong
technical skills and a commitment to fostering a welcoming, inclusive environment.

DUTIES AND RESPONSIBILITIES

DUTIES AND RESPONSIBILITIES
 Maintain and update the CRM system (Ellucian CRM Recruit) to ensure data integrity and
accurate reporting
 Collaborate with various stakeholders across campus to create consistent, on-brand messaging
 Serve as liaison with vendors and IT while troubleshooting technical issues as needed.
 Develop, schedule, and execute multi-channel communication campaigns (email, text, social
media) that support student recruitment and engagement
 Create and manage digital content, forms, and automated workflows within the CRM system to
streamline communications
 Regularly review and update content to reflect evolving university programs and initiatives
 Collaborate with the Marketing team to develop and implement engaging, brand-aligned
communication strategies that effectively reach prospective students, their families, and the
broader community.
 Generate and analyze reports and dashboards to monitor campaign performance, visitor
demographics, and enrollment outcomes
 Recommend process improvements and support data-driven decision-making
 Assist with coordinating campus visits, recruitment events, and outreach activities
 Serve as a liaison between various campus units to schedule and facilitate events that enhance
the student experience
 Provide exceptional customer service to internal and external stakeholders
 Perform other duties as assigned

Minimum Qualifications:

Bachelor’s degree in Marketing, Communications, Business, or a related field.
 Demonstrated proficiency with CRM platforms (e.g., RecruitCRM preferred), Google Drive, and
the Microsoft Office Suite (Excel, Word, PowerPoint)
 Analytical and reporting skills with experience using data visualization tools (e.g., Tableau, Excel
dashboards)
 Excellent written and verbal communication skills
 Proven ability to manage multiple projects, prioritize tasks, and meet deadlines
 Demonstrated ability to work effectively with individuals from a wide range of backgrounds and
experiences in a higher education setting

Preferred Qualifications:

Minimum of 1-year experience in CRM administration or client relationship management,
preferably in a higher education or comparable setting
 Experience designing and managing automated workflows within a CRM to improve efficiency
and communication
 Ability to create and segment targeted audience lists for personalized outreach and engagement
 Proficiency in extracting, cleaning, and analyzing data within a CRM to support strategic decision-
making
 Knowledge of CRM integration with other systems, such as student information systems (SIS)
and marketing automation tools
 Skill in troubleshooting CRM-related technical issues and providing end-user support and training
 Experience developing and executing multi-channel communication plans tailored to different
audience segments
 Ability to write clear, engaging, and persuasive messaging for emails, text campaigns, and other
outreach materials
 Understanding of audience engagement best practices, including personalization, timing, and
frequency of communications
 Skill in aligning communication strategies with institutional goals and enrollment management
objectives
 Proficiency in a second language (e.g., Spanish, Arabic, etc.) is highly preferred

Physical Demands:

Stamina and resilience to thrive in a fast-paced, dynamic environment with a demanding
schedule.
 Strong organizational and leadership skills to oversee multiple projects and ensure seamless
operations.
 Proficiency in using technology and digital tools to streamline workflows and enhance efficiency.
 Strategic problem-solving skills to navigate challenges and drive innovative solutions.
 Analytical mindset with the ability to interpret data and translate insights into actionable
strategies.
 Effective communication skills, both verbal and written, to collaborate with diverse stakeholders
and execute key initiatives.
 Sharp attention to detail and multitasking ability to manage various administrative responsibilities
with precision.

Work Hours: 

Monday-Friday, 8:00am - 5:00pm, Occasional weekend work required.

Special Instructions to Applicants: