Title: Customer Relationship Management Coordinator
VP Area: Admissions & Marketing
Department: Admissions
Published Salary Range: 41,000-45,000
Job Summary/Basic Function:
The Client Relationship Management Coordinator is responsible for overseeing and optimizing our CRM
system (Ellucian CRM Recruit) to enhance engagement and communication with prospective students,
current students, alumni, and other key stakeholders. This role is pivotal in coordinating recruitment and
enrollment efforts by managing targeted outreach initiatives, ensuring data accuracy, and generating
actionable insights. The ideal candidate will be a proactive, detail-oriented communicator with strong
technical skills and a commitment to fostering a welcoming, inclusive environment.
DUTIES AND RESPONSIBILITIES
DUTIES AND RESPONSIBILITIES
Maintain and update the CRM system (Ellucian CRM Recruit) to ensure data integrity and
accurate reporting
Collaborate with various stakeholders across campus to create consistent, on-brand messaging
Serve as liaison with vendors and IT while troubleshooting technical issues as needed.
Develop, schedule, and execute multi-channel communication campaigns (email, text, social
media) that support student recruitment and engagement
Create and manage digital content, forms, and automated workflows within the CRM system to
streamline communications
Regularly review and update content to reflect evolving university programs and initiatives
Collaborate with the Marketing team to develop and implement engaging, brand-aligned
communication strategies that effectively reach prospective students, their families, and the
broader community.
Generate and analyze reports and dashboards to monitor campaign performance, visitor
demographics, and enrollment outcomes
Recommend process improvements and support data-driven decision-making
Assist with coordinating campus visits, recruitment events, and outreach activities
Serve as a liaison between various campus units to schedule and facilitate events that enhance
the student experience
Provide exceptional customer service to internal and external stakeholders
Perform other duties as assigned
Minimum Qualifications:
Bachelor’s degree in Marketing, Communications, Business, or a related field.
Demonstrated proficiency with CRM platforms (e.g., RecruitCRM preferred), Google Drive, and
the Microsoft Office Suite (Excel, Word, PowerPoint)
Analytical and reporting skills with experience using data visualization tools (e.g., Tableau, Excel
dashboards)
Excellent written and verbal communication skills
Proven ability to manage multiple projects, prioritize tasks, and meet deadlines
Demonstrated ability to work effectively with individuals from a wide range of backgrounds and
experiences in a higher education setting
Preferred Qualifications:
Minimum of 1-year experience in CRM administration or client relationship management,
preferably in a higher education or comparable setting
Experience designing and managing automated workflows within a CRM to improve efficiency
and communication
Ability to create and segment targeted audience lists for personalized outreach and engagement
Proficiency in extracting, cleaning, and analyzing data within a CRM to support strategic decision-
making
Knowledge of CRM integration with other systems, such as student information systems (SIS)
and marketing automation tools
Skill in troubleshooting CRM-related technical issues and providing end-user support and training
Experience developing and executing multi-channel communication plans tailored to different
audience segments
Ability to write clear, engaging, and persuasive messaging for emails, text campaigns, and other
outreach materials
Understanding of audience engagement best practices, including personalization, timing, and
frequency of communications
Skill in aligning communication strategies with institutional goals and enrollment management
objectives
Proficiency in a second language (e.g., Spanish, Arabic, etc.) is highly preferred
Physical Demands:
Stamina and resilience to thrive in a fast-paced, dynamic environment with a demanding
schedule.
Strong organizational and leadership skills to oversee multiple projects and ensure seamless
operations.
Proficiency in using technology and digital tools to streamline workflows and enhance efficiency.
Strategic problem-solving skills to navigate challenges and drive innovative solutions.
Analytical mindset with the ability to interpret data and translate insights into actionable
strategies.
Effective communication skills, both verbal and written, to collaborate with diverse stakeholders
and execute key initiatives.
Sharp attention to detail and multitasking ability to manage various administrative responsibilities
with precision.
Work Hours:
Monday-Friday, 8:00am - 5:00pm, Occasional weekend work required.
Special Instructions to Applicants:
Thank you